DANONE, OFFICIAL PARTNER OF THE OLYMPIC AND PARALYMPIC GAMES PARIS 2024
PARTNERSHIP
For the first time in a century, in 2024, Paris will host the Olympic and Paralympic Games, the world’s leading sporting event.
For the first time in history, it will be during these Games that an equal number of men and women athletes will be competing. These Games will be more inclusive, interactive and sustainable.
Danone is proud to be part of this incredible event as official partner of the Olympic and Paralympic Games Paris 2024.
Through this partnership, we ensure that athletes and everyday champions benefit from the best possible nutrition by providing dairy and plant-based products.
“Danone and Paris 2024 share the same values and vision. The Olympic and Paralympic Games Paris 2024 will celebrate a changing society.”
Antoine de Saint-Affrique – Chief Executive Officer
OUR ROLE
As a partner of the Olympic and Paralympic Games Paris 2024, Danone will share its expertise in balanced, healthy eating at every age through its fresh dairy and plant-based products.
The brands Hipro, Actimel, Activia, Alpro, Danone, Danette and Danonino will be distributed during the 13 million meals that will be served to all the people present at the Paris 2024 Games venues: athletes, volunteers, spectators, guests and media.
It is a unique opportunity for us to highlight the importance of eating a healthy diet and regularly exercising at all ages.
CHAMPIONS FOR LIFE
Anything is possible! From rock climbing as a kid to pushing your limits in the long jump with a prosthetic limb to becoming a skateboarding pro in your elder years.
All it takes is a combination of eating well, good exercise habits, and having a champion mentality to become “Champions for life!”
Discover our campaign on TV and social media.
OUR TEAM OF ATHLETES
Naturally, we have chosen a team of 8 ambassador athletes to carry the message of healthier lifestyles, good exercise practices, and responsible eating. In other words, promote and improve health through food and exercise for as many people as possible.
These 8 athletes’ life stories and athletic careers resonate with Danone’s corporate values.
Learn more about our ambassador athletes:
JACKSON RICHARDSON, MELVYN RICHARDSON, SOFYANE MEHIAOUI, CLARISSE AGBÉGNÉNOU, PAULINE FERRAND-PRÉVOT, TYPHAINE SOLDÉ, SASHA ZHOYA and SANDRINE MARTINET-AURIÈRES.
“Hearing athletes talk about the importance of regular exercise and a healthier, more responsible diet makes this message even more impactful.
Together, we’ll create a sustainable, responsible diet and a healthier lifestyle, with exercise as the primary motivation.”
Véronique Penchienati-Bosetta, Group Deputy CEO at Danone
