Knowledge of local habits & cultures
Since many years, Danone gathers data on food habits and food cultures in the countries where it operates
In each country, the local nutrition and health contexts vary vastly. True, eating starts by fulfilling the body’s needs, and it is important to measure and quantify what people actually eat to understand where are the gaps with the recommendations, but defining a diet is not just a measure of what people eat. It also consists in identifying social interactions, how people organize their food and the reasons behind these choices. Because beyond nutritional needs, we also eat sense and symbols. Danone aims to understand this whole in order to develop locally relevant solutions and products.
55 countries covered by Nutriplanet studies
Analysis of local nutrition and health contexts based on a review of the scientific literature, enhanced by interviews with local experts and key opinion leaders.
10 countries covered with data on Total Diet. 7 countries covered with data on Fluid Intake
Recent quantified consumption data, on several days, to be able to analyze consumption dynamics. Full diet or only the fluids, depending on country.
8 countries covered by Food Culture studies
Analysis of drinking and eating social norms, practices and their associated representations. Food Culture studies are conducted with academic experts, using scientific methodologies from the discipline of food socio-anthropology.