Volvic, one of the leading brands of natural mineral water in Europe, comes from the heart of the Auvergne volcanic region in France. Volvic has always promoted the “unstoppable” attitude of people, believing that there is a volcano in each one of us, waiting to be awakened to help us achieve what we want.
Volvic, Find your volcano
At Volvic, we believe that life is a matter of choice not chance. That choice is our inner strength: our ability to get up and not give up, to see the glass half full, not half empty and the power to be the real you and not what others expect of you.
Volvic’s campaigns show people taking that one brave step, however small, that defines the rest of their lives. Just like a Volcano, we all have an inner strength within us that needs to be awakened.
With its plain and aquadrinks ranges, Volvic wants to inspire consumers to adopt healthier drinking habits while nourishing their inner strength. Over the past decade, Volvic has notably focused on:
- Making drinking plain water fun for kids with its iconic Disney license mascot bottles and education programs in schools.
- Improving water access in Africa: Volvic has partnered since 2006 with UNICEF, allowing thanks to the support of its consumers, hundreds of thousands of people in African communities to get access to clean water.
-Striving to achieve the best tasting aquadrinks with the lowest amount of sugar: by the end of 2018, Volvic will have reduced the sugar content to less than 50 grams per 1 L across all of its water-based beverage ranges while maintaining the same sensory experience.
In 2018, Volvic’s new aquadrink ranges go organic for healthier, natural refreshment!
Volvic is dedicated to using more natural and lighter ingredients. Today’s consumers are increasingly demanding healthier, more natural and organic products: 25% of Europeans declare that they consume more organic food and drinks (source: Mintel 2017 & Euromonitor Passport 2018). With this in mind and loyal to Danone’s commitment to always healthier and more transparent alimentation, and its understanding that the health of people and the health of the planet are interconnected, Volvic has launched in May 2018 three new exciting ranges of organic water-based beverages.
Each product in our organic ranges offers a reinvigorating, refreshing taste inspired by a compelling concept.
Volvic Volcanic Experience
1 event, 3 days, 3 experiences in the heart of the Auvergne volcanic region for an immersive adventure combining sports, culture and festivities.
Created in 2017, the Volvic Volcanic Experience was born thanks to the wonder of men rooted in their authentic territory to make discover differently the volcanic region of Volvic in all its aspects: athletically, culturally and musically.
Bringing together many values: uniqueness, quality, conviviality and environmental responsibility, the VVX has been planned to dazzle all participants with nature’s beauty in the exceptional setting of the Chaîne des Puys and to make this an unforgettable sporting challenge!
At the 2nd edition in 2018, Volvic was proud to introduce its new global brand ambassador, trail running athlete Kilian Jornet. Volvic also announced that it became the official water and health partner of the Ultra-Trail® World Tour (UTWT), the series of the most emblematic trail running races in the world.
Both announcements represent an exciting path ahead for Volvic and underscore the brand’s dedication to sport and nature.
Our range in a nutshell
Volvic has a full range of beverages that fit all occasions and moments of consumption, from plain natural mineral water to water-based beverages (aquadrinks).
The history of our unique volcanic water
It all began 35 million years ago when the Volvic granite bedrock fractured under pressure from the Pyrenees and the Alps, later allowing magma to rise up through these fractures, creating the volcano chain known as the Chaîne des Puys in France. This is how Volvic natural mineral water originated from the heart of the Auvergne volcanic region, created by nature’s strength.