We innovate to create and promote healthier alternatives
Within our portfolio, we are increasingly focusing on ways to encourage the consumption of flagship products: the healthiest in their category. We offer more plain yogurts and plain plant-based alternatives, through innovations in this segment. We actively promote the consumption of water as the healthiest way to hydrate, for instance through the “Mascot” program, now deployed in more than 13 countries.
In addition, we design healthier alternatives to enlarge consumer’s choices. An example of this strategy is our low sugar beverages portfolio: they are a healthier alternative to regular sugared drinks, with a much lower sugar content, and they drive the improvement of the beverages market.