STAYING AHEAD WITH INNOVATIONS
Through our network of 530 Research & Innovation specialists in 40 countries, we focus on creative, skilled, energetic and connected teams; local, expert knowledge; building the right partnerships and embedding the right mindset and cultures.
We continue to disrupt our innovation models through an ongoing connection with consumers. We keep challenging ourselves to stay one step ahead of emerging trends and tastes.
WE EVOLVE TO RESPOND TO A CHANGING WORLD
Today, a number of key trends are driving the behaviors of our consumers. As we build a healthier future for people and the planet, these are what drive our research and innovation work.
CONSUMERS INCREASINGLY MAKE FOOD CHOICES BASED ON NUTRITIONAL BENEFIT
We want to make it easier for people to choose healthy options. Our scientists’ research is fundamental to enriching the nutrient value of our products and reducing fat and sugars.
We continue to promote healthier eating practices with our newest product launches.
- In the U.S., U.K. and Mexico, we produce zero-added-sugar yoghurts through Oikos, Light & Free and Vitalinea, and across Europe, the Activia range has been expanded by a product enriched with grains and fruits.
Building on our expertise in gut health, we support the popularization of ferments and probiotics.
- We have developed new options and formats to suit individual needs, including Horizon Organic vitamin D-rich milks, protein rich single-serve milk formats and lactose-free.
A NEW GENERATION OF CONSUMERS ARE SEEKING PRODUCTS WHICH REESTABLISH SOVEREIGNTY OVER THE FOOD THEY EAT
A new generation of consumers is reinventing how they think about food and drink.
It is our responsibility as a global food company to embrace the changing consumer environment. We are growing purpose-driven brands while encouraging people to make healthier choices.
We are launching innovative, convenient formats appropriate for consumption throughout different ages, moments of the day to meet the needs of this new food generation.
- The acquisition of WhiteWave was fundamental to enriching our offer and enabling wider access to sustainable daily eating practices.
URBANISATION HAS BROUGHT WITH IT A CHANGE IN CONSUMPTION HABITS
In expanding our offer and developing innovative packaging and new retail channels, we are responding to the growing demand for on-the-go eatIng.
In addition, the rise in ‘flexitarianism’ demands a broader offer across our markets, and we want to serve the growing number of people incorporating plant-based products into their diets.
- Silk has expanded its offer of nut and soy-based drinks, alternatives to yoghurt and ice-cream, and innovated to launch new protein milks and large-size bottle formats. Oikos is now available in single portion servings, and in Russia, the straw-in-lid format has been extended from Activia drinking yoghurts to Danissimo Shake & Go. The development of healthy snacking pouches is on the rise in Mexico, Brazil and in local dairy brands in Europe.
Through research, innovation and science, we are readying ourselves for a changing future.