We encourage healthier eating and drinking practices, through various initiatives
We run consumer information programs on healthy diets and lifestyles, so that our impact can be greater than just acting through our products, categories and brands. The contents of such programs are developed in cooperation with academic experts and/or the local authorities. We conduct research to identify innovative levers for a better efficiency of these programs.
28 PROGRAMS ACTIVE AT the END of 2017, WITH A POTENTIAL REACH OF 28 MILLION PEOPLE.
Danone Nations Cup
Every year, Danone organizes the Danone Nations Cup, an international football tournament for 10 to 12 year-olds. Since the first edition in 2000, over 10 million children from 40 countries have taken part in the DNC. Alongside the main competition, we lead educational games and activities to share with participants the importance of hydration and healthy diet in sport performance.
Eat Like a Champ
In 2010, Danone launched the ‘Eat Like a Champ’ education program to tackle the growing issue of poor nutrition and obesity among children in the UK. A free healthy-eating educational program, aimed at primary school children aged between nine and ten, it encourages participants to explore healthier choices in a fun way with the help of inspiring ambassadors. In 2013, Eat Like A Champ ran in 1,000 UK primary classes, reaching 30,000 children.
Mum, Dad: I Prefer Water
In 2006, Danone found that only 12% of Polish children’s fluid intake was plain water. With concern about obesity on the rise, we launched ‘Mum, Dad: I prefer water’ campaign, a comprehensive educational program targeting children, parents and teachers. Now in its third year, the program has reached 700,000 children in 6,000 educational institutions and 800,000 parents.
Stand by Mums
In Romania, there is a shortage of qualified doctors and midwives, so with the support of the Danone Ecosystem Fund and Early Life Nutrition Romania we worked with Red Cross Romania and the White Cross, to launch our ‘Stand by Mums’ project. It supports the development of a network of Perinatal Educators for mothers-to-be, helping them to make healthier choices for their own diet and that of their newborn.