On this European Week for Waste Reduction, we sought to focus on a solution that holds a wealth of environmental benefits: rPET. Its use allows to save 50% carbon emissions versus virgin PET, to reduces reliance on fossil fuels, among others. What’s more, increasing rPET production and usage will help drive the circular economy, keeping plastic within its economy and out of nature, a commitment that is dear to us as a company. Our water brands innovate continuously to feed our circularity ambition, take a look at a few examples of 100% rPET packaging:
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Lanjarón Red, the greenest of them all!
After the launch of a 50% rPET bottle in 2017, Lanjarón is back with a new bottle that is 100% rPET and 100% recyclable. An ode to the brand's unique natural origins, Red is the last milestone in the brand's longstanding commitment to nature preserva...