• Redesigning packaging
Today, all evian® bottles are designed for circularity, meaning they are 100% recyclable and contain on average across the range 30% recycled plastic (rPET).
In order to achieve its 2025 ambition, evian® is partnering with breakthrough technology companies, one of which is Loop Industries. Loop Industries has developed a technology that enables a continuous loop for recycling at large scale, transforming all types of PET plastic waste into the high-quality plastic required by evian®.
• Accelerating recycling initiatives
evian® is collaborating both globally and locally with governments, recycling industry partners such as Veolia and consumers in the markets where it operates to increase collection and recycling rates of waste plastic bottles. evian® will keep identifying and supporting recycling solutions to ensure bottles are recycled properly, reducing dependency on newly created plastic while generating a reliable supply of recycled plastic.
evian® is determined to leverage its global voice to drive consumer behavior change around plastic waste and recycling.
To help drive this initiative, evian® created three educational documentaries with VICE Impact.
In addition, evian® partnered with National Geographic to create several content pieces to change consumer perceptions towards plastic as a resource, available here and here.
• Seeking zero plastic bottle waste
Since 2009, through the Danone Ecosystem Fund, Danone supports long term locally-led collection initiatives with positive social, environmental and business impacts, from reverse vending machines to inclusive recycling programs. evian® seeks to further help reduce the amount of plastic waste in the environment. To do that, evian®, through its parent company Danone, is taking part in a research mission with The Ocean Cleanup, a Dutch non-profit start up that has developed scalable advanced technologies to help rid the oceans of plastic.