Pierre Coisnon is hard at work to win the BeeFriendly label. BeeFriendly is a response to the challenge of protecting bees in France, where bad agricultural practices are one of the causes of their disappearance. It is also a proven solution for preserving biodiversity on farms. Blédina is committing to its farmers by accompanying them humanly and financially in obtaining this label. To achieve this, Pierre has already put several actions in place, including the construction of a dedicated space in which are planted flowerbands that allow bees to have resources to feed and develop.
To meet the strict charter of infant food, Pierre Coisnon is mobilizing for a healthy and sustainable agriculture. He makes every effort to limit the use of pesticides and water expenses. He also gives his time by working hand in hand with distributors on the reduction of chemicals through testing of bio-controlled products or prevention by sharing the observations of his colleagues with the Regional Chamber of Agriculture (insects, symptoms...) to set up information sheets on the risks of diseases and pests.
But the story does not end there, and Pierre still has many other ambitious projects such as the installation of photovoltaic panels on his farm or a biogas project in partnership with ADEME by 2020. With Blédina, Danone supports daily infant food agriculture, the strictest and most controlled in France, to guarantee healthy and tasty food for future generations.