At Danone, we believe that the rise of plant-based foods is intimately related to the ongoing Food Revolution: a movement aimed at nurturing the adoption of healthier, more sustainable eating and drinking habits. The plant-based category is a prime example of this paradigm change, illustrated by plant-based consumers shifting from a niche audience to an ever-expanding pool of flexitarians over the past few years. By listening to customers’ demands and rethinking the boundaries between our different offerings, Danone is well paced to keep up with the latest trends!
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