Today, globally, only 14% of all plastic packaging is collected for recycling*. In a bid to inspire consumers to recycle and join a movement that positively impacts the planet, evian® is challenging everyone to post a video of themselves on social media (Facebook, Instagram, Twitter) ‘flipping’ any empty plastic bottle into a proper recycling bin. This is bringing fun and purpose to this simple yet impactful gesture that can help bottles have a second life.
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evian® transforms its approach to plastic to become a 100% circular brand by 2025
In January 2018 evian® committed to make all of its plastic bottles from 100% recycled plastic by 2025, a move that will see the natural mineral water brand adopt a ‘circular approach’ to its plastic usage, where plastic is kept within the economy an...