The Common Goal movement was created by streetfootballworld, the world’s leading organization in the field of football for good. Common Goal encourages professional football players, managers, officials, clubs and competitions to donate a portion of their earnings to a shared fund which supports community organizations that use the game to drive progress towards the UN's Global Goals.
In doing so, Common Goal aims to establish an intrinsic link between football as a business and football as a tool for social development and ensure that the game plays its role in tackling the biggest global challenges of our time- from advancing gender equality to driving jobs and growth to promoting greater peace and social justice.
The Danone Nations Cup has decided to commit 1% of the competition’s total budget to Common Goal, as well as 1% of its future sponsoring revenues from partners, with all contracts containing the 1% commitment. These donations will be used to tackle some of the social issues that the Danone Nations Cup players at the last edition voted as most pressing. They include gender inequality and poverty, among others.