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The keep moving strategy

::The DANONE adventure began in 1966 with the French glass and packaging manufacturer, BSN. Foreseeing a decline in the glass market at the beginning of the 1970s, its chairman, Antoine Riboud, decided to focus the company's business more on the content side of the glass bottles it sold. 

The acquisition of Kronenbourg, but above all Gervais Danone in 1973, decided once and for all BSN’s specialisation in the food industry. After restructuring its industrial base and hiving off glassmaking activities, the Group embarked on a string of acquisitions in the European food market in the 1980s. BSN completed the internationalisation of its business in the early 1990s, before being renamed DANONE in 1994.

Two years later, Franck Riboud took over from his father and decided to focus the Group on 3 businesses with high growth potential and a health positioning: fresh dairy products, biscuits and beverages.  This strategy has been pursued for the last 10 years, with some 50 acquisitions throughout the world.