• Danone strengthens its leadership positions
• Growth strategy across the world
• Healthy growth boosts flagship products
• Adapting locally to ensure growth through

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Danone strengthens its leadership positions

Last update: April 2009

:: In terms of volume, Danone is the world’s leading producer of Fresh Dairy Products, with sales on 3.2 million metric tons in 2008. The division accounts for roughly 60% of the group’s sales, and achieved 8% growth in 2008. Its worldwide market share stands at around 28% (35% in some countries), and it is present in about forty countries. In 2008, the Fresh Dairy Products business line posted sales of €8.7 billion. The major European markets – France, Spain, Italy, Germany, Benelux, the United Kingdom, Poland and Russia – accounted for more than half of sales, while in the rest of the world, the United States, Canada, Mexico, Argentina and Brazil contributed over a quarter of sales. Growth in dairy products is largely driven by innovation and the introduction in new countries of flagship Danone brands with health benefits directly perceived by consumers. Three brands alone – Activia (Bio in Japan), Actimel and Danonino (Petit Gervais, Danimals) – are responsible for more than half of the division’s sales (€4.4 billion).