• Danone strengthens its leading positions
• Growth strategy across the world
• Healthy growth boosts flagship products
• Ever-wider horizons

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Danone strengthens its leading positions

Last update: April 2008

:: With 20% of the global market (35% in some countries) and a presence in some 40 countries, Danone leads the fresh dairy product market.

In 2007 the 12.2% growth posted by the Fresh Dairy Product line attested its continuing capacity to innovate and push back frontiers for its flagship brands. Business was also more profitable, with trading operating income growing from 13.7% to 14% despite a steep hike in raw material prices.

In response Danone had to raise its prices in various countries – an average price increase of 5.5% over the year. The higher prices were nevertheless well accepted overall.