• Growth driven by Fresh Dairy Products
• A growth strategy spanning the world
• Active Health as a strategic development area
• Stepping up geographical expansion

• Prev
• Next

Growth driven by Fresh Dairy Products

:: With 20% of the world market, 35% in certain countries, and a presence in 40 countries, DANONE has achieved a leadership position in the Fresh Dairy Products market. FDP represented 56% of Group sales in 2006, growing 9.2% (on a like-for-like basis) to reach 7.9 billion euros.

Group strategy in the global fresh dairy products market relies on introducing innovative products focused on health benefits, as well as local adaptation of leading brands.