New territories for growth
Last update july 2012
:: Division sales grew more than 50% between 2007 and 2011, spurred by rapid internationalization after Danone’s acquisition of Numico four years ago. Baby Nutrition has now moved into 17 new countries, and in 2011 its products were sold in a total of 137 countries. The division’s strongest positions are in the Asia-Pacific region, which accounts for around 40% of its business. Its largest market is China, with Dumex leading the growing-up milk segment, and Bebelac present in the premium formula market. Indonesia and newcomers Hong Kong, Malaysia and Thailand also reported growth of over 20%. At the same time, countries in the Africa/ Middle East region and Latin America are contributing ever more to division growth, with sales rising by up to 30%.