During pregnancy, the nutritional requirements of expectant mothers increase. For instance, the need for iron, folate and iodine rises with 50%. These nutrients nourish the fetus while its organs develop and allow the mother to build up her body stores that are essential for optimal breastfeeding.
In Indonesia, our Nutriplanet study showed that six in ten women suffer from malnutrition. and other studies show that 30% of cases of infant mortality are linked to poor prenatal diets. Sari Husada, a Danone Nutricia Early Life Nutrition subsidiary in Indonesia, has launched an educational campaign to increase awareness of the importance of good nutrition for pregnant women. Working with Indonesia's gynaecology association, the subsidiary developed SGM Bunda - a nutrient-fortified beverage available at an affordable price.
Cow & Gate in the United Kingdom offer personalised support for mums. Pregnant women and mothers can access a unique set of services and information focused on early life nutrition - including a 24/7 careline, website and Facebook page These services have been extended to healthcare professionals, particularly midwives, general practitioners and paediatricians.