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Retos e innovaciónes

Como una de las mayores empresas de agua embotellada del mundo, Danone quiere formar parte de la solución a los principales retos en materia de agua. Se trata de un objetivo ambicioso que nos obliga a trabajar en colaboración con los actores clave.

Our brands need to take a position on the issues that matter to their consumers, be it environmental protection, health, or gender equality. Our consistency in our positioning over the long term is what builds trust and gives us legitimacy.” Francisco Camacho

Fortunately ‘co-creation’ is part of Danone’s DNA. We have a great track record in building, together with partners, innovative and sustainable business solutions. Pepenadores in Mexico, Klaten in Indonesia, APIEME in France, Deja Te huela in Argentina are examples of best practice that proof we know how to co-create real solutions.

This is what makes Danone unique and this is why we are confident we can make a real difference in helping to tackle the World’s main water challenges. Together.

Water is the ultimate natural element. There is no healthier, simpler way to hydrate our bodies than through natural mineral water.

Danone has made every effort to ensure that its brands offer the right formats, natural goodness and health oriented alternatives to people of all ages. Its bottles are designed for style and practicality, with formats comprising convenient multi-packs and caps for sports, travel, office and family consumption, from the compact 20-cl evian Drop to the 19-liter jugs that are so popular in South America.Now Danone is working to encourage children to switch from sugary beverages to water. Choosing water helps limit excess calories in the diet, helping to prevent obesity, which is recognized as a gateway to non-communicable disease such as diabetes and cardiovascular disease. In Spain, for example, over one-third of children aged four to ten do not drink enough natural liquids, and sugary beverages account for 20% of what they do.

Developing healthy hydration habits from an early age can help make a lifelong shift towards a better and healthier life. It’s why the “Drink Water, Be Healthy” campaign by EASO (European Association for the Study of Obesity) is predominately aimed at children.

The Waters division has fully embedded healthy hydration into its strategy. First, by putting waters on the market, offering still, sparkling, or naturally flavored and low-sugar aquadrinks (an alternative to sodas or sugary drinks). Second, by developing fun and  enticing bottles for plain waters, specially sized and designed for kids. These bottles are shaped and transformed into the most popular super heroes and characters through their packaging, thus helping children to prefer water.

ADAPT BE CLOSE SUPPORT CHOOSE PRODUCE

The design of a bottle can have a great impact on consumer preference and their ability to fulfill their daily requirements. This is why packaging innovation is a key focus for our R&D teams.

For example, in China, particular attention was paid to the design of the Mizone bottle. Its success with active young people in China is partly due to its wide easy-drink opening and comfortable grip. An unparalleled understanding of consumption habits of individuals is critical to help us create solutions for all consumers, whatever the occasion and time of day and at every stage of life.

To make water more fun for kids we’ve developed bottles specially sized and designed for kids. Through their ideal packaging, these bottes  are shaped and transformed into the most popular super heroes and characters. In 2016, Star Wars and the hottest Disney characters were launched through Danone’s brands in  its biggest markets Font Vella     in Spain, Bonafont in Brazil and Mexico, Volvic in Germany and the UK, Zywiec Zdroj in Poland, and Aqua.

Our products and brands are deeply rooted within local cultures and local hydration habits. We are proud to be close to our consumers and to offer them products and services that are locally relevant through the brands they love.

Danone Waters has developed new ways to reach its customers, getting close to them, by selling in the congested streets of Jakarta or Mexico City for example and sometimes even by delivering products right at people’s front door with the Aqua Home Services in Indonesia, Bonafont ‘en tu casa’ in Mexico and EvianChezVous in France.

Through the launch of its award-winning small bottle (“the Drop”), Evian created access to entirely new channels like beauty salons.

In addition to the distribution of its products, Danone Waters  continues to raise public awareness of the importance of good hydration and the benefits of drinking water in all countries where it operates.

Over the last 7 years, Danone has invested more than € 30 mln in scientific research into the correlation between hydration and health. Scientific cooperations with many of the World’s leading experts as well as with global and local professional healthcare organizations have cemented Danone’s leading position in the field of hydration and health.

The liquid intake studies that were (and still are) conducted under the leadership of Danone are  highly regarded by health professionals and policy makers and have helped improve national dietary guidelines and liquid intake recommendations.

In addition to the ongoing research, Danone’s ‘ Hydration for Health Initiative supports many public health initiatives  that promote drinking water like EPHE, World Kidney Day and DrinkUp.

Local programs ‘Eat Like a Champ’ (UK) and ‘Mum, dad I prefer water’ (Poland), were acknowledged for their impact on eating & drinking habits in children presented to the EU platform for Action on Diet, Physical Activity and Health.

Through extensive research we have discovered that many people do not meet their recommended daily fluid intake. Up to 40% of the people in the markets where we operate do not meet these recommendations with up to one third drinking as little as 1.2 litres per day.

We actively promote water as the healthiest option but are convinced that variety and taste are essential to improve people’s hydration habits. While people have strong, often deeply rooted personal preferences and habits, we believe that when offered the right choice, they will choose the healthier alternative.

Danone Aquadrinks provides a healthier alternative  for people that prefer sweetened drinks or prefer  variety and taste to help them fulfill their daily hydration needs. Today more than 90% of Danone Aquadrinks contain 5g of sugar per 100ml or less. Zero-calorie options are also available in many of our markets.

The healthier choice becomes so much easier if it tastes great, looks great and is exciting and joyful to drink.

We owe everything to Nature, so we preserve it—naturally.

Drop by drop, we innovate together for future generations, encouraging teamwork and fulfilling Danone’s dual commitment to business success and social progress.

As part of good water stewardship we manage water resources responsibly and sustainably, we reduce water use in our operations and support initiatives that improve access to safe drinking water. In 2014, Volvic and Unicef celebrated the 10th anniversary of their “1L for 10L” initiative, improving access to safe drinking water for approximately 130 thousand people in Niger.

In addition we assure our packaging is 100% recyclable and run various consumer recycling programs like “Dale Un Giro” in Argentina, “Bala” in Spain and “Aqua Peduli” in Indonesia.

Danone Waters also pilots projects in Mexico (Pepenadores) and Argentina (Cartoneros) to significantly improve the social economic status and working conditions of local waste pickers and has ambitious plans to scale these initiatives up in the coming years.

In 2008, evian committed to reduce its CO2 footprint, and we cut emissions per liter of evian (gCO2/L) by 40% in five years. During COP21 evian was the first global brand in our portfolio to announce it’s commitment to become carbon neutral by 2020.