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The virtuous circle of innovation
:: To maintain the Groupe’s long-term competitive advantage, Danone Research is constantly challenged to offer products with meaningful differentiation in terms of health and nutritional benefits, packaging, texture, taste and sensory signature…
Multidisciplinary teams, whose participants originate from central and local teams, are the key to the Groupe Danone’s virtuous circle of innovation. This type of team-work encourages dialogue, knowledge sharing and creativity. From a prospective point of view, it also helps anticipate the evolution of consumer expectations and habits.
