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Validating health benefit claims
:: At key stages of the development process, scientific studies are conducted on products which claim health benefits, in order to validate the effectiveness of such claims. Before market launch, clinical trials are conducted on the finished product in order to validate the claim.
These tests are conducted in partnership with a diversity of external research organisations whose expertise has been recognised by the relevant scientific authorities. Only then is it possible to produce tangible evidence supporting the product’s claims, given that the product’s overall efficacy depends on all of its constitutive ingredients and their interaction during manufacturing and storage.
Clinical Studies: A major challenge for the business in the future
