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The Group's new frontiers
:: In just a few years, the boundaries of the Group's business have shifted dramatically. Whereas 10 years ago DANONE realised 90% of its sales in developed countries, emerging markets now represent a third of Group sales.
This proportion is likely to continue to increase given the Group' objective to double its geographic scope and locate in some 80 countries. In implementing this strategic objective, DANONE will naturally need to overcome major financial and industrial hurdles. But most important, it will need to find and keep the local talent it needs to open up new markets quickly, as competition is fierce between major international groups who are all active in the recruitment market. The Chinese economy for example needs new 75,000 managers each year but only 5,000 at the most merge! Given this context, DANONE decided to invest heavily in training and has developed a human resources policy that reflects the need to achieve complementarity between local talent and expatriates.
