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Meaningful brands

Everyday, through our brands, Danone connects to over 900 million consumers in 140 countries, each of whom have their own needs, tastes and specific cultural approaches.

Our ambition is to build strong purpose-driven and meaningful brands which help meet the health, social, environmental and economic needs of our consumers and the communities we serve.

Every time we eat and drink we can vote for the world we want, and our brands can help our consumers vote for a healthier future. We believe in ‘citizen brands’ which are purposefully designed as a healthy and tasty way for consumers to act on health, social and environmental issues they care about. We’re proud of the iconic Danone brands which are already succeeding on this path.

HAPPY FAMILY VILLA DEL SUR RESTOS DU COEUR

 

HAPPY FAMILY

Launched in 2006 by Shazi Visram and now a Danone brand, Happy Family is a ‘mom-founded’ and ‘mom–operated’ premium food company that offers parents organic, thoughtfully-made food for their babies. With its organic raw materials and nutriment-enriched recipes, the now Danone subsidiary aims to address the health issues linked to childhood nutrition.

 

VILLA DEL SUR

Villa del Sur, in Argentina, has made it the heart of its mission to support access to safe drinking water by installing water tanks in water-stressed regions. With the « Unidos for el agua » programme, for every litre of Villa del Sur that is purchased, the brand provides 10 liters of safe drinking water to 11 communities in the region of Tumbula Norte.

 

RESTOS DU COEUR

Resto du Cœur is a French charity tackling food waste and food poverty by offering free meals to people in need. They also offer advice and support to improve social and economic wellbeing for those facing poverty. Since 2008, Danone, Carrefour and Restos du Cœur have implemented a partnership built around a welfare-to-work initiative. In early 2015, buying two Danone products at Carrefour stores would give away a free meal for Resto du Coeur.