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Healthier lifestyles

Going beyond food: through education programs, Danone promotes healthier drinking and eating habits and healthier lifestyles.

Nutrition can only be truly effective as part of a comprehensively healthy lifestyle. So to fulfil our vision of a healthy future we develop education and events that encourage healthier diets and adequate exercise. This starts with Danone’s employees. 43 of the 44 subsidiaries we monitor give our employees access to ‘health at work’ program.

We are also promoting healthier lifestyles outside of the company, supporting education programs in conjunction with our partners to bring health benefits to consumers, parents, patients, or caregivers. In 2014, the 44 subsidiaries in our scope have run 199 consumers programs, reaching 490 million people.

Danone designs programs around healthier dietary habits and physical activity, through our CBUs that act locally and also our Danone Ecosystem and Danone Communities funds.

Our programs are designed towards local communities and address local health and lifestyle issues. That is why the first step is to analyze and decipher nutrition and physical activity recommendations across the country to better meet the needs of these communities. The guidelines from the Danone Institute points out that during the design phase of the program, messages from local recommendations are classified and positive factors are analyzed.

In addition, our programs are co-built and often implemented with local partners to ensure robustness in methodology, deployment and impact measurement. The methodology, built by experts, is based on local data. The deployment is done jointly with partners  ; the measurement of the results and the impact is sometimes entrusted to independent organizations, which allows us to readjust the program.

 

Danone Institute - Guidelines

Danone Ecosystem Fund - Guidelines 

DANONE NATIONS CUP EAT LIKE A CHAMP MUM, DAD: I PREFER WATER STAND BY MUMS

 

DANONE NATIONS CUP (DNC)

Every year, Danone organizes the Danone Nations Cup, an international football tournament for 10 to 12 year-olds. Since the first edition in 2000, over 10 million children from 40 countries have taken part in the DNC. Alongside the main competition, we lead educational games and activities to share with participants the importance of hydration and healthy diet in sport performance. 

 

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EAT LIKE A CHAMP

In 2010, Danone launched the ‘Eat Like a Champ’ education program to tackle the growing issue of poor nutrition and obesity among children in the UK. A free healthy-eating educational program, aimed at primary school children aged between nine and ten, it encourages participants to explore healthier choices in a fun way with the help of inspiring ambassadors. In 2013, Eat Like A Champ ran in 1,000 UK primary classes, reaching 30,000 children.

 

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MUM, DAD: I PREFER WATER

In 2006, Danone found that only 12% of Polish children’s fluid intake was plain water. With concern about obesity on the rise, we launched ‘Mum, Dad: I prefer water’ campaign, a comprehensive educational program targeting children, parents and teachers. Now in its third year, the program has reached 700,000 children in 6,000 educational institutions and 800,000 parents.

 

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STAND BY MUMS

In Romania, there is a shortage of qualified doctors and midwives, so with the support of the Danone Ecosystem Fund and Early Life Nutrition Romania we worked with Red Cross Romania and the White Cross, to launch our ‘Stand by Mums’ project. It supports the development of a network of Perinatal Educators for mothers-to-be, helping them to make healthier choices for their own diet and that of their newborn.

 

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UNDERSTANDING THE LINKS BETWEEN DIET AND HEALTH 

NutriImpact is a dedicated research program we have developed to study the impact of alimentation on health.

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Responsible company practices