Bringing health through food
to as many people as possible
With consumers paying more and more attention to what’s on their plate, food has become a focal point. People want to go back to food and beverages that are synonymous with well-being, with trust in the quality of what they’re eating, and where and how it was made.
Founder, TOO GOOD TO GO
Listen to Meghan Carreau
physical chemistry researcher,
holder of the first
Cuisine of the Future
Chair at the French
Center of Culinary Innovation, France
à la Fondation Alicia,
Danone’s brands are the means by which we engage in the alimentation revolution. Their legitimacy is grounded in their universal nutritional benefits, from hydration to a balanced diet. Committed to our mission, our four business lines pay attention to all consumers, including infants, mothers-to- be, and the elderly.
Aqua’s aim is summed up as “spreading goodness to enable Indonesians for a better Indonesia.” Its deep roots in Indonesian culture and society are one of its greatest strengths, and a key to understanding its status as a Manifesto Brand.
It takes more than love to become a Manifesto Brand. For over 40 years Danonino–formerly Petit Gervais in France–has grown country by country, building relationships of trust based on its close connection with parents and young children. The nutritional qualities of its products and their fun, educational positioning have cemented its popularity and reputation.
For Fortimel, the alimentation revolution begins with a radical shift in perspective: putting patients, not products, at the heart of its mission. Fortimel is a medical food used as an oral nutritional supplement to fight disease related undernourishment, for instance in patients suffering from cancer. Its recent transformation marks the transition beyond supplying a medical nutrition product to taking a holistic approach to patient care and recovery.
Aptamil believes every baby is entitled to the best start in life, and the healthiest future. Aptamil supports exclusive breastfeeding for the first six months of age and continued breastfeeding up to two years and beyond, combined with the safe introduction of appropriate complementary foods(1). In situations when mothers may be unable or unwilling to breastfeed exclusively, Aptamil offers support and information to help them make the best choice for the baby, based on the baby’s age and condition.
The rise of Phosphatine as a Manifesto Brand offers a key to breaking the vicious cycle of anemia in Africa. The challenge is sizeable: 71% of African children under five are anemic, with half of these cases caused by iron deficiency. The impact on a child’s physical and cognitive development is devastating, and though solutions do exist, affected groups are often unaware of them or unable to afford them.
Nature and Social Innovation Project Manager
Head of Sustainable Development, Danone Indonesia
PMO Dannon Pledge Implementation
Moscow Danone City Unit Director
Fan Milk International
European Milk Sourcing Director
Together as one, Danone and WhiteWave aim to inspire better food and beverage choices. By developing a world-leading dairy and plant-based portfolio, we are helping consumers to select from a wider range of better-for-you and great-tasting products. It’s all part of the alimentation revolution – changing the way the world eats for the health of people and the planet.
When it comes to what and how we eat and drink, a growing number of us are making a conscious choice. We’re paying more attention to what we eat and drink, and the impact this has for our health, the environment, and the communities around us. Specifically demand is growing for more nourishing, natural and sustainable products, that can be consumed at different moments of the day.
Combining these two leaders gives us greater scale, expertise, geographical reach, and know-how, on our journey to strong, sustainable and profitable growth by 2020.
It’s not just our business cultures and product ranges that are complementary. Danone and WhiteWave also share the same vision: to inspire healthier eating and drinking choices while promoting a model of sustainable growth that creates economic and social value, and limiting our environmental impact.
Marseille Speech, 1972