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Understanding eating and drinking practices
NUTRIPLANET – A COMBINATION OF 3 RESEARCH ASSETS
BIOLOGICAL & NUTRITIONAL NEEDS
Analysis of local nutrition and health contexts based on a review of the scientific literature and enhanced by interviews with local experts and key opinion leaders.
FLUID INTAKE NATIONAL SURVEYS
A specific prospective method measuring fluid intake through a 7-day diary kept by children and adults.
SOCIAL & CULTURAL PRACTICES
In partnership with Cirad
Analysis of drinking & eating social norms/practices and their associated representations. FoodStyles studies have been performed with external experts and scientific methodologies from the food socio-anthropology field.
Eat Like a Champ
Public Health Context:
1 out of 3 of children in England are overweight or obese at age 11. If we do not change behaviours now, 90% of the population will be overweight or obese by 2050. It would cost £50b to the UK economy.
Inspire primary school children across the UK to lead healthier lifestyles.
Key contact: Adam Grant - GM Danone UK & Ireland
- Make nutrition education exciting for kids in order to inspire them to adopt the healthy choices of champions they admire.
- This translated in A 6-week unbranded healthy-eating education program, aimed at primary school children aged 9-10 years old.
- We developed a comprehensive toolkit and website for teachers in partnership with the British Nutrition Foundation.
- And this initiative offered Danone employees the opportunity to volunteer in Eat-Like-A-Champ related activities
Eat Like a Champ is building Danone’s credibility and reputation as a health partner with key stakeholders (government, NGO’s, local authorities) and the general public.
We are becoming a stakeholder for our stakeholders: Danone was invited by the Mayor of London to be their main Healthy Schools partner. This gives our teams potential access to 2,400 London schools.
The program proves to be a great incentive: 50% of Danoners volunteer for it annually.
The program was piloted in 50 London classes in 2010. It is now delivered to 1,500 classes across the UK and reaches over 40,000 children each year.
Independent scientific research conducted by the Children’s Food Trust demonstrate that children taking part in the “Eat Like A Champ” program shifted their behaviours towards healthier eating habits. Specific changes observed were equivalent to one less chocolate bar per week per child and two more portions of fruit per week per child for example
Eat Like a Champ has been developed with the British Nutrition Foundation, in support of Change4Life, the government’s public health education program
Eat Like a Champ is one of Danone’s commitments communicated to the EU Platform on Diet, Physical Activity and Health
Danone is a partner of the National Obesity Awareness Week, and held a Healthy Eating Quiz in the House of Commons with MP’s and children
Danone sponsors the Science Museum’s “Cravings” exhibition to raise mass awareness regarding individuals’ complex relationship with food