- The project served to increase the brand credibility and establish Zywiec as the leader in healthy hydration in the country.
Danone Nutricia Research uses dietary recording methods to know what people eat and clustering to characterise their diet in terms of:
Nutritional quality of the diet compared to intake-recommendations. For that, our teams use global diet quality scores,
Dietary patterns, in order to group people according to their dietary habits.
Our teams conduct virtual interventions in order to model the diet as a whole and assess the impact of our products. They have two means of action:
Simulation, to project the effect of changing the composition of the products or the quantity consumed on nutrient-intakes,
Optimisation, to assess how our categories can help reach nutritionally balanced diets while sticking as much as possible to food habits.
Public Health Context:
Water is the healthiest way to hydrate. Yet in 2006 only 12% of children’s fluid intake in Poland was plain water and over 60% of other beverages consumed contained sugar, while rates of obesity and overweight were rising amongst Polish children.
Evaluate the long term impact (1 year) of a 5-week education programme aiming to drive Polish kids (3 to 6 years old) towards healthier drinking behaviours.
Romain Monrozier, Hydration & Health Department (Danone Nutricia Research)
Agata PODWOJCIC (CBU)
Our programme ranged from education to an intervention study :
A comprehensive educational program called “Mom, Dad, I prefer water” targeted Polish children, parents and teachers.
After 6 yearly editions in 1,340 Polish cities, 800,000 children in 8,000 educational institutions and 800,000 parents were reached.
About 40% of Polish mothers of children aged 3-6 years now know the program and its idea. 92% of Polish mothers evaluate the program as interesting and important, mainly due to the healthy hydration messages.
We improved drinking habits: a 5-week intervention study showed that after 1 year, children were able to switch from sugary beverages to water, and they multiplied their water consumption by 5. In the meantime, they decreased their beverages with sugar.
Evaluating the Impact of Yoghurt Consumption on Diet Quality & Health