HAVE YOU HEARD OF NUTRIPLANET?
NutriPlanet is an original approach. It provides the essentials for a full understanding of the local food, nutrition & health contexts in countries where Danone operates. The goal is to develop locally relevant products that respond to specific needs and that are rooted in local food styles.
NutriPlanet is already used in 45 countries. It focuses on two major themes:
• Understanding the nutrition & health context of the country. To that end, our teams work on data available in the scientific literature. They enhance this knowledge by interviewing local experts on specific issues such as nutritional status, public health concerns, the prevalence of major diet-related diseases, etc.
• Understanding the socio-cultural meaning of food. What are household’s consumption practices? How do they get supplies? How do they prepare and process food? What concepts and representations are linked to diet and eating (values, beliefs, attitudes, symbols, etc.)? Investigating these questions allow us to better grasp food styles.