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Cultures

Cultures

Within “Cultures”, we focus on understanding food styles in order to address local needs and create a unique consumer experience.

You are about 900 million trusting us and our products. This both rewards our efforts to respect cultural differences, and acts as an added-motivation to keep integrating local dietary needs and eating habits. Today, over 60% of Danone’s sales are generated in new geographies and we operate on the five continents.

 

A LOCAL APPROACH FOR HEALTHIER EATING PRACTICES OVER THE WORLD

Finding relevant nutritional solutions while complying with local food models: that’s our challenge! In other words, we aim to adapt to the situation rather than impose solutions.

This is why our teams at Danone Nutricia Research have developed an expertise in nutrition epidemiology and food socio-anthropology. The better we understand nutritional stakes and identify the specificities of local food practices, the more relevant we are.

 

HAVE YOU HEARD OF NUTRIPLANET?

NutriPlanet is an original approach. It provides the essentials for a full understanding of the local food, nutrition & health contexts in countries where Danone operates. The goal is to develop locally relevant products that respond to specific needs and that are rooted in local food styles.

NutriPlanet is already used in 45 countries. It focuses on two major themes:

• Understanding the nutrition & health context of the country. To that end, our teams work on data available in the scientific literature. They enhance this knowledge by interviewing local experts on specific issues such as nutritional status, public health concerns, the prevalence of major diet-related diseases, etc.

• Understanding the socio-cultural meaning of food. What are household’s consumption practices? How do they get supplies? How do they prepare and process food? What concepts and representations are linked to diet and eating (values, beliefs, attitudes, symbols, etc.)? Investigating these questions allow us to better grasp food styles.

 

FAVOURING INDIVIDUAL TASTES

All our “cultural” studies have led to the emergence of a form of consumer “science”. In other words, we have made individuals central to the product.

That’s why consumers are the focus of the “sensory analysis and behavioural science” team, a group of experts in sociology, psychology, sensory analysis, statistics, etc. The team strives to confirm that a product is the public’s favourite in terms of taste, texture, colour, and size.

That’s how we make it possible to combine pleasure and health in so many different ways: hibiscus-flavoured Bonafont in Mexico; yoghurt in a bag in Argentina; or white as the dominant colour on packaging in Russia.

 

CREATING COLLECTIVE MEANING

Danone is committed to develop social innovation wherever it is present.

The actions undertaken by danone.communities nurture this vision: they aim to develop businesses that maximize social impact, grow the skills of local actors and include communities in the value chain.

At the Danone Nutricia Research level, it means that, yes, we must develop innovative products and processes. But, while doing so, we also have to protect the environment and the sustainable use of agricultural and water resources. We are part of this vision. Our teams help create virtuous socio-economic circles.

 

 

CHARLOTTE C., FOODSTYLES & NUTRITIONAL NEEDS SPECIALIST

"With our innovative local approach we’re able to understand, analyze and transform nutritional and public health data, as well as information on dietary habits. Therefore, we can offer tailor-made and more-likely-to-be-adopted solutions."