In Latin America, where all four of Danone’s categories are booming, our teams have generated a decade of continuous growth
This continuous growth is putting Mexico on the list of our Top 10 biggest markets along with Argentina and Brazil.(in terms of turnover)
Mexico is becoming more and more urban, with 82% of its population expected to live in cities by 2030. In parallel, it has been accompanied by a significant increase in obesity, diabetes and other diseases. Here Danone’s core goal is to offer Mexican consumers alternatives to fast food, sodas, on-the-go eating that have sprung up in the past few decades.
In one example, our leading brand Bonafont develops a strategy that builds on close ties with consumers, from production to product design, packaging and distribution.