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Strategy & Key figures

WATER IS ESSENTIAL

Water is essential for life on earth, its an essential part of the human body and also  essential to fulfill  Danone Water’s mission to “inspire people towards healthier hydration”. Our mission  is built on our conviction that what you drink during the day makes a difference to your health and that water is the healthiest beverage.

We have learnt from liquid intake studies across the world that up to 40% of the people in the countries where we operate drink less than the recommended daily intake. Through our iconic water- and water-based brands we are committed to help people improve their hydration habits.


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GOOD HYDRATION IS ESSENTIAL FOR HEALTH

Because we're convinced that drinking water is the healthiest form of hydration, we’re helping consumers to develop healthier hydration habits.

These involve:

  • Raising awareness of the importance of healthy hydration. Through more than 200 campaigns we have reached close to a billion people worldwide, raising awareness of healthy hydration and the benefits of drinking water often in partnership with local experts and authorities.
  • Continued investment in scientific research on the correlation between hydration and health
  • The sharing of knowledge and best practice around healthy hydration through our global Hydration for Health Initiative.
  • The protection and restoration of natural water ecosystems in cooperation with local communities and stakeholders. Examples of this are APIEME (Association pour la Protection de l’Impluvium de l’Eau Minérale d’Evian) in France,  Parque Salus in Uruguay, Villavicencio Reserva Natural in Argentina and our global partnership with RAMSAR.
On average, an adult body is made up of around 60% water, or some 45 litres for a person weighing 70 kilos.