The design of a bottle can have a great impact on consumer preference and their ability to fulfill their daily requirements. This is why packaging innovation is a key focus for our R&D teams.
For example, in China, particular attention was paid to the design of the Mizone bottle. Its success with active young people in China is partly due to its wide easy-drink opening and comfortable grip. An unparalleled understanding of consumption habits of individuals is critical to help us create solutions for all consumers, whatever the occasion and time of day and at every stage of life.
To make water more fun for kids we’ve developed bottles specially sized and designed for kids. Through their ideal packaging, these bottes are shaped and transformed into the most popular super heroes and characters. In 2016, Star Wars and the hottest Disney characters were launched through Danone’s brands in its biggest markets Font Vella in Spain, Bonafont in Brazil and Mexico, Volvic in Germany and the UK, Zywiec Zdroj in Poland, and Aqua.