Danone takes place on the CDP (formerly Carbon Disclosure Project) “A List” of the best performing companies in the fight against climate change

READ THE ARTICLE

NEWS

The last issue of our Letter to our Shareholders is online, find here new information for shareholders

READ MORE
Sales in the third quarter and first nine months of 2014

+6.9% organic growth in the third quarter. Solid underlying trends across all businesses. Full-year targets for 2014 confirmed.

READ MORE
Nutricia Netherlands & Nutricia Belgium launch the Generation Growth Graduate Program!

Discover the cross-functional graduate program launched by Nutricia Netherlands & Nutricia Belgium that will start as of September 2015. Applications are open until December 31st 2014!

READ MORE

NEWS

Danone announces plan to close plants in Casale Cremasco (Italy), Hagenow (Germany) and Budapest (Hungary)

READ MORE
Pure Drop by Evian rewarded

Pure Drop by Evian has received the 2014 Diamond Pentaward for its packaging ! This award is the best of the show and rewards the innovation and the simplicity of the Drop !

READ MORE
Eating is also about culture

Our goal is to design products and services that meet the dietary and nutritional needs of local populations. To celebrate World Food Day, check out the innovative approach developed by Danone's experts researchers called NutriPlanet

READ MORE
Location of the Danone Nations Cup's finale

The Danone Nations Cup will occur next month in Brazil: discover the stadium where the final will be hosting !  Be prepared !

READ MORE
SHARE
PRINT A+ A-
Version : 50

The mission of Nutricia, Danone's Medical Nutrition division is to improve the quality of life of people made vulnerable by age or illness. To achieve this, Nutricia works with health professionals to promote the active role of nutrition in their patients’ treatment and during convalescence. The division also communicates directly with patients and the caregivers who assist them, in order to explain why targeted nutrition helps to maintain health and quality of life for as long as possible.

uploads/tx_bidanonemultipleblockcontent/01_16.jpg

TARGET SPECIFIC PATHOLOGIES

The independence and quality of life of elderly people and the impact of their care on public health spending is a major issue in a time of ageing populations.

 

Nutricia’s teams therefore dedicate a large portion of their research to developing products designed to increase the physical and intellectual independence of elderly people. Two major innovations are now on the market:

  • Fortifit is a nutritional supplement that slows age-related loss of muscle mass and, in doing so, facilitates daily activities and reduces medical complications.
  • Souvenaid is a nutrient-fortified beverage designed to complement the specific dietary recommendations made by doctors to patients suffering from early-stage Alzheimer’s disease. Developed in partnership with MIT (Massachusetts Institute of Technology in the United States), Souvenaid has shown positive results for this category of patients during two phases of clinical trials.

 

IMPROVE PATIENT COMPLIANCE

Actually taking the nutritional supplements, which have often been prescribed to speed up convalescence or as a complement to a medical treatment, can sometimes be difficult for patients.

 

Helping patients comply with medical instructions is therefore a key challenge for the Medical Nutrition research teams. Nutricia invests heavily to make its nutritional supplements easier to use and take, through the development of “compact” formats. This means reducing the volume while maintaining the nutritional density needed by frail patients. Fortimel Compact was the very first product to launch this format, packing the nutritional benefits of a 200 ml drink into just 125 ml.

Today, Calogen, a high-energy fat emulsion, is also produced in this smaller version, and Nutricia's goal is to generalise compact formats.

uploads/tx_bidanonemultipleblockcontent/02_10.jpg
uploads/tx_bidanonemultipleblockcontent/03_12.jpg

ENSURE EATING REMAINS A PLEASURE

Medical Nutrition’s efforts are also focused on taste, an essential element if nutritional supplements or food substitutes, in the case of allergies, are to be accepted. This applies to both children and adults.

 

Nutricia places the same importance on offering varied flavours and textures with its specialist products as all the other Danone divisions. In turn, this plays a large part in improving the image of medical nutrition and making it easier to encourage those who need these products to use them.

For example, the aim of the division’s specialised paediatric ranges is for patients to forget the “medical" aspect of the products, so that taking them does not single them out as being different. The nutritional substitutes for children with allergies or nutritional deficiencies are produced in a variety of flavours such as fruit “smoothies”, chocolate and vanilla, and presented in colourful small pouches, thus helping children to accept the constraints of their diet when with other children or at school.

 

CARRY OUT PREVENTIVE ACTIONS

Nutricia's mission extends upstream to operations screening or prevention, to improve the care of patients.

 

As a pioneer in the development of screening programmes, Nutricia has organised a wide scale operation in the Anatolia region of Turkey to detect metabolic problems from early infancy. This operation allows patients to benefit from a suitable treatment and to be monitored in the long term.

In a quite different field, services for elderly people are mushrooming, particularly in countries where structures for caring for seniors are less well organised. In Brazil, elderly people will represent 15% of the total population in 2025 and nearly 30% in 2050. With the support of the Danone Ecosystem Fund and the NGO Ohle (Observatório da Longevidade Humana e Envelhecimento), Nutricia is trialling the Caring for the Caregivers programme, to train home helps and carers. These caregivers help elderly and infirm people when they leave hospital, particularly in ensuring they follow their prescriptions and eat enough to regain their independence. In all, some 1,150 people will be trained over the five years of the project, which was launched in 2011.

uploads/tx_bidanonemultipleblockcontent/1534_800_01.JPG
uploads/tx_bidanonemultipleblockcontent/05_12.jpg

SUPPORT PATIENTS AND DOCTORS

Digital technology has a huge potential for helping Nutricia to fulfil its mission. It offers a direct method of supporting patients and their families on a daily basis.

It also provides the opportunity to better understand their needs and find nutrition-based solutions for overcoming severe allergies or deficiencies caused by undernutrition. These initiatives see Nutricia teams working with doctors and nutritionists. In the United Kingdom, Nutricia addresses health professionals directly through a website dedicated to problems relating to milk protein intolerance in newborns. Developed in partnership with doctors.net.uk, the largest network of medical practitioners in the country, this platform has reached nearly 8,500 doctors since it was launched in 2011. Inspired by the success of this site, Neocate (a hypoallergenic preparation which is a substitute for cow's milk) launched a website in partnership with the British Allergy Foundation which targets the general public and particularly the parents of children suffering from an allergy to cow's milk: www.cowsmilkallergy.co.uk.?