Last September at the Positive Economy Forum, Nicolas Gausserès, director of Nutrition at Danone Nutricia Resarch, explained how Danone combines economic growth and public health

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Strategy & Key Figures

A mission: one yogurt a day

Danone is building a solid consensus with the scientific community around the strong conviction that yogurt is essential to a balanced diet. Eating one yogurt every day is the simplest way for people to take care of their health: yogurt is natural, easy to digest, densely nutritious (rich in calcium and proteins), affordable, convenient and can be enjoyed by everyone.

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DANONE the (p)reference!

The Fresh Dairy Products division produces and markets fermented fresh dairy products and other dairy specialities, drawing on Danone’s capacity to develop its ranges and constantly innovate, whether in terms of flavour, texture, ingredients, nutritional benefits or packaging.

Milk quality is essential for Danone yogurts
Because Danone collects more than 8 billion litres of fresh milk each year, it must ensure a sustainable, high-quality supply at stable prices. The Group puts in place systems to safeguard or optimise production and access to this essential raw material. It forms close contractual relationships with local producers in the vicinity of production sites in order to limit logistics costs, guarantee the optimal quality of the milk and better manage its dairy subsidiaries.

Sustainable relationships with producers, to guarantee this quality
The relationship between Danone and its partner dairy farmers is built on four reciprocal undertakings:

  • Improve the quality and nutritional balance of the milk,
  • Encourage development of the dairy farms,
  • Protect the environment,
  • Raise the status of dairy farming as a profession.


A relationship of trust that offers long-term visibility to both parties.

Danone: 2nd largest milk producer in Europe
Fresh dairy products represent 11.7 bn euros of sales in 2012
Top 3 countries contributing to growth
26% share of the worldwide Fresh Dairy Products market
Oikos +30% share of the greek style yogurt market segment in north america in 2013
The Prostokvashino brand recorded 26% growth in Russia in 2012