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Strategy & Key figures


Our purpose

For almost 100 years, Danone, has sought to bring fermented dairy products to as many people as possible around the world. This ambition is rooted in the firm belief that fermented dairy products like yogurt contribute to a healthy diet by providing essential nutrients and the goodness of fermented foods as well as the enjoyment of pleasurable taste and textures. 

At Danone, our purpose is to favour healthier eating practices, and we believe this can only be achieved by considering food in the broader sense: a cultural, social, emotional and physiological experience, where both nutrition and enjoyment play a key role to sustaining health.

Dietary staples for more than 5,000 years and a part of food cultures across the world, yogurt and fermented dairy products are increasingly popular with consumers and associated with healthy diets and lifestyles. And yogurt has all the attributes needed to continue making a positive contribution to healthier eating for generations to come.

 

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DANONE the (p)reference!

The Fresh Dairy Products division produces and markets fermented fresh dairy products and other dairy specialities, drawing on Danone’s capacity to develop its ranges and constantly innovate, whether in terms of flavour, texture, ingredients, nutritional benefits or packaging.

Milk quality is essential for Danone yogurts
Because Danone collects more than 8 billion litres of fresh milk each year, it must ensure a sustainable, high-quality supply at stable prices. The Company puts in place systems to safeguard or optimise production and access to this essential raw material. It forms close contractual relationships with local producers in the vicinity of production sites in order to limit logistics costs, guarantee the optimal quality of the milk and better manage its dairy subsidiaries.

Sustainable relationships with producers, to guarantee this quality
The relationship between Danone and its partner dairy farmers is built on four reciprocal undertakings:

  • Improve the quality and nutritional balance of the milk,
  • Encourage development of the dairy farms,
  • Protect the environment,
  • Raise the status of dairy farming as a profession.


A relationship of trust that offers long-term visibility to both parties.

Danone: 2nd largest milk producer in Europe