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2011 in dates
The highlights of the year

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	Danone per tutti "A healthy baby is a happy baby". It's the name of the valuing the strong points of an optimal baby nutrition. Danone per tutti Danone keeps future generations in mind: the Actimel bottle is now 33% lighter than when it was first introduced. Danone per tutti Bebiko won The Most Valuable Precious Brand Award in recognition of its reputation, value and the loyalty of its customers. Danone per tutti In 2010, Baby Nutrition sales were up 8,9% like for like. Asia and the Infant formula business were the main sources of momentum. Danone per tutti Danone products, from all branches, are by the Italians' side at every step of their life. Danone per tutti Danone Medical Nutrition sales moved past the €1 billion mark in 2010, showing rise of 9%. Danone per tutti Strong performances from Nutricia and SHS have made Danone the market leader for medical nutrition in most European countries. Danone per tutti Medical Nutrition products are distributed primarily through hospital and pharmacy networks. Danone per tutti Activia is often the subject of scientific studies which demonstrating its effect on the digestive process. Danone per tutti Medical Nutrition products are produced for sick or elderly people with nutrition difficulties. Danone per tutti Medical Nutrition helps correct malnutrition linked to sickness and helps relieve certain pathologies experienced by all ages. Danone per tutti The Medical Nutrition division is developing a focused brand strategy including brand, such as Neocate, Fortimel, and Respiflor. Danone per tutti The Medical Nutrition division offers complex nutritional solutions to offset vitamin and mineral deficiencies. Danone per tutti The infants formula category accounts for three-quarters of Baby Nutrition sales. Danone per tutti Within Europe, Italy is one of the five biggest markets for Baby Nutrition, particularly for our Mellin brand. Danone per tutti At just over €3,35 billion, the Baby Nutrition division accounts for 20% of group sales. Danone per tutti Italy is one of Danone's leading markets for Fresh Dairy Products. Danone per tutti In 2010 Danone’s share of its 43 leading markets reached 28%. Danone per tutti In Italy, our Fresh Dairy Products division has excelled at innovating, developing and strengthening its number-one position.