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DANONE's history shaped by its concern for health
:: Health has always been a major concern for DANONE and is closely tied into the history of the company and its brands. In the 1920s, Danone's yoghurt, developed from a Nobel laureate's work on the benefits of dairy cultures in foods was sold exclusively in pharmacies.
Since then, Danone has set itself the mission of " bringing health through food to a maximum number of people ". This positioning defines DANONE's innovation policy and strategy. It was with this in mind that the company decided to sharpen its focus and reduce its business lines to three core sectors: fresh dairy products, beverages, and biscuits and cereal products. The new scope of the Group, announced in July 2007, is an integral part of the group's long term strategy, referred to as " health governance ".
This philosophy, reflecting growing demands from civil society, is based on three basic pillars: respect of principles of self-regulation formalised in particular in the Food, Nutrition and Health Charter; support for dialogue between industrialists, political authorities and civil society; providing evidence for scientific claims on products.
