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Marketing at DANONE
::Directly responsible for the brands make up the company’s worth, DANONE’s Marketing teams are extensively autonomous; the marketing department is decentralised and operated through subsidiaries .
Today, four brands—Danone, Evian, LU and Wahaha—account for 60% of the Group’s revenues. The first mission of Marketing is to strengthen the value of its brands, with the objective of increasing sales and brand awareness and therefore developing profitable business. The second mission is to be on the look out for market trends and anticipate consumer requirements by creating innovative products. These two missions require an entrepreneurial spirit, creativity and excellent communication skills.
