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Global brands
Last update: April 2009
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With a total of roughly 18 billion litres of packaged water marketed in 2008, Danone is the world’s second largest producer, with a global market share of approximately 11%. Danone owns the world’s top-selling brand of packaged water, Aqua in Indonesia, which recorded sales of 6 billion litres with a 50% market share. With Evian and Volvic, Danone also owns two of the five worldwide brands of bottled water.
The Waters division’s sales amounted to €2.9 billion in 2008: Europe accounted for 47% of this total, Asia 31% and the rest of the world 22%. At constant structure and exchange rates, the proportion of sales in emerging countries rose in 2008 to 52%; the 48% of sales in industrialised countries principally concerned Western Europe, Canada, the United States and Japan.
The Waters division experienced a phenomenon of geographical polarisation in 2008. In Western European countries and in North America, sales were stable or in decline, chiefly because of unfavourable weather conditions, environmental concerns and the start of the economic downturn. In the rest of the world, there was sustained growth, mainly owing to the division’s ability to promote its brands, its expertise in neighbourhood retailing and concerns of consumers, opting for safety in the absence of clean drinking water in some countries.
